About the Campaign

Lend a helping hand this Ramadan by joining your local Morrisons and giving something back to the community.

What is the Living is Giving campaign?

Living is Giving is a charity campaign run by Morrisons during Ramadan every year. By buying their favourite products from their most trusted brands, our customers can help us give generously to charity just by shopping as we donate a portion of the proceeds from the sale of every participating pack. 

Why during Ramadan?

Ramadan is the holiest month for Muslims. It’s a time for abstinence, tolerance, introspection, developing your relationship with Allah, and, of course, generosity. Giving to charity (called Zakat) when able is one of the five pillars of Islam, making it as important to the faithful as fasting or prayer, but it takes on even more of a central role during Ramadan as Muslims all over the world donate to support the needy. In 2016, Muslims in the UK gave £100 million to charity during the month of Ramadan alone – the equivalent of £38 a second!

How it works

Shopping with Morrisons this Ramadan will let you get involved. Just add any of our participating products to your basket and check out, and Morrisons will handle the rest. A portion of the proceeds from the sale of every one of our participating products will be donated to our chosen charity. Whether you’re enjoying your Iftar or Sehri meal, you can rest assured that as well as feeding your own family, you’ve also helped another family somewhere out there. Morrisons believes that it’s these little acts of kindness that keep the spirit of Ramadan alive. 

What should you look for on our shelves?

This year, we’re working with brands like The Mocktail Company, Elephant Atta, Cofresh, Rubicon, Badshah, and more, and we’ll be donating money from the sale of several different products, which you can find out more about HERE.

Who are we donating to?

This year, we’re working with Together for Short Lives, the only UK charity that works to support children’s hospices and families caring for children expected to die young. You can read more about our charity partner HERE.

Morrisons' Noor Ali in conversation with Lyca Radio

 Noor Ali, Senior World Food Buyer from Morrisons, talks about the Living is Giving campaign in an exclusive interview with Lyca Radio.