Ramadan is the time for abstinence, tolerance, spirituality and more than anything generosity.
Every year, Morrisons partners up with the community to ensure they get everything they need under one roof. Last year, they launched the Living is Giving initiative at key London stores which saw everyone coming together and join hands with their local Morrisons to give back to community.
This year, Morrisons will be working with other brands and joining CLIC Sargent in their fight against cancer. Morrisons will be generously donating a portion of price per pack of every Cofresh Bombay Mix, Pakeeza Mango Lassi, Madina Khudry Dates, Salaam Basmati, Humza Meat Samosas, Badshah Basmati, Rubicon Mango Juices and Indus Chapati Flour that you buy.
Whether it is your iftari or Sehri meal, you can be rest assured that along with your own family, another family elsewhere will be benefitting from your purchases as well. Morrisons firmly believes it is these little acts of kindness and giving to charity, bring the essence of Ramadan alive
This Ramadan, Morrisons will be helping CLIC Sargent – the UK’s biggest children and young people’s cancer charity. With the support of their loyal customers and partner brands, the Living is Giving campaign will help children, young people and their families fight cancer together.
Morrisons will be donating a portion of price per pack on every purchase of Cofresh Bombay Mix, Pakeeza Mango Lassi, MadinaKhudry Dates, Salaam Basmati, Humza Meat Samosas, Badshah Basmati, Rubicon Mango Juices and Indus Chapati Flour bought this Ramadan. With the money raised, Morrisons will be adding funds for CLIC Sargent.
By joining the Living is Giving campaign, you can help to raise money that will allow CLIC Sargent to create a brand-new team of CLIC Sargent Nurses who will educate other health, social care and education professionals close to families’ home. This will spread the skills and experience needed to provide the best possible care for young lives against cancer.
Together, we will create new ‘Home Hubs’ close to Specialist Treatment Hospitals, which will provide a welcoming environment where families can take a much-needed break from the intensity of the hospital ward. Grandparents, parents and siblings can enjoy a relaxed conversation along with a nice cup of tea.
Coming together as a community will help expand CLIC Sargent’s financial grants to families which will, in turn, allow them to focus on important matter such as aiding their patients to get well. CLIC Sargent also have future endeavours to develop a ground-breaking digital hub, giving thousands of families home access to advice from healthcare professionals.
To get involved and help during this auspicious occasion of Ramadan, visit your local Morrisons today to do your good deed of the day.
Senior World Food Buyer from Morrisons Noor Ali talks about the Living is Giving campaign in an exclusive interview with Lyca Radio